Category Archives: business service

Alternative Energy from the Ocean

Ocean Thermal Energy Conversion (OTEC) was conceived of by the French engineer Jacques D’Arsonval in 1881. However, at the time of this writing the Natural Energy Laboratory of Hawaii is home to the only operating experimental OTEC plant on the face of the earth. OTEC is a potential alternative energy source that needs to be funded and explored much more than it presently is. The great hurdle to get over with OTEC implementation on a wide and practically useful level is cost. It is difficult to get the costs down to a reasonable level because of the processes presently utilized to drive OTEC. Ocean thermal energy would be very clean burning and not add pollutants into the air. However, as it presently would need to be set up with our current technologies, OTEC plants would have the capacity for disrupting and perhaps damaging the local environment.

There are three kinds of OTEC.

“Closed Cycle OTEC” uses a low-boiling point liquid such as, for example, propane to act as an intermediate fluid. The OTEC plant pumps the warm sea water into the reaction chamber and boils the intermediate fluid. This results in the intermediate fluid’s vapor pushing the turbine of the engine, which thus generates electricity. The vapor is then cooled down by putting in cold sea water.

“Open Cycle OTEC” is not that different from closed cycling, except in the Open Cycle there is no intermediate fluid. The sea water itself is the driver of the turbine engine in this OTEC format. Warm sea water found on the surface of the ocean is turned into a low-pressure vapor under the constraint of a vacuum. The low-pressure vapor is released in a focused area and it has the power to drive the turbine. To cool down the vapor and create desalinated water for human consumption, the deeper ocean’s cold waters are added to the vapor after it has generated sufficient electricity.

“Hybrid Cycle OTEC” is really just a theory for the time being. It seeks to describe the way that we could make maximum usage of the thermal energy of the ocean’s waters. There are actually two sub-theories to the theory of Hybrid Cycling. The first involves using a closed cycling to generate electricity. This electricity is in turn used to create the vacuum environment needed for open cycling. The second component is the integration of two open cyclings such that twice the amount of desalinated, potable water is created that with just one open cycle.

In addition to being used for producing electricity, a closed cycle OTEC plant can be utilized for treating chemicals. OTEC plants, both open cycling and close cycling kinds, are also able to be utilized for pumping up cold deep sea water which can then be used for refrigeration and air conditioning. Furthermore, during the moderation period when the sea water is surrounding the plant, the enclosed are can be used for mariculture and aquaculture projects such as fish farming. There is clearly quite an array of products and services that we could derive from this alternative energy source.

Alternative Energy in Ireland

The Irish are currently pursuing energy independence and the further development of their robust economy through the implementation of research and development into alternative energy sources. At the time of this writing, nearly 90% of Ireland’s energy needs are met through importation—the highest level of foreign product dependence in the nation’s entire history. This is a very precarious situation to be in, and the need for developing alternative energy sources in Ireland is sharply perceived. Ireland also seeks to conserve and rejuvenate its naturally beautiful environment and to clean up its atmosphere through the implementation of alternative energy supplies. The European Union has mandated a reduction in sulphuric and nitric oxide emissions for all member nations. Green energy is needed to meet these objectives. Hydroelectric power has been utilized in Ireland in some areas since the 1930s and has been very effective; however, more of it needs to be installed. Ireland also needs to harness the wave power of the Atlantic Ocean, which on its west coast is a potential energy supply that the nation has in great store.

Ireland actually has the potential to become an energy exporter, rather than a nation so heavily dependent on energy importation. This energy potential resides in Ireland’s substantial wind, ocean wave, and biomass-producing alternative energy potentials. Ireland could become a supplier of ocean wave-produced electricity and biomass-fueled energy to continental Europe and, as they say, “make a killing”. At the present time, Ireland is most closely focused on reaching the point where it can produce 15% of the nation’s electricity through wind farms, which the government has set as a national objective to be reached by 2010. But universities, research institutes, and government personnel in Ireland have been saying that the development of ocean wave energy technology would be a true driving force for the nation’s economy and one which would greatly help to make Ireland energy independent. A test site for developing wave ocean energy has been established in Ireland, less than two miles off the coast of An Spideal in County Galway Bay. This experimental ocean wave harnessing site is known as “Wavebob”. The most energetic waves in the world are located off the West coast of Ireland, says Ireland’s Marine Institute CEO Dr. Peter Heffernan. The technology to harness the power of the ocean is only just emerging and Ireland has the chance to become a market leader in this sector. David Taylor, CEO of the Sustainable Energy Initiative,or SEI, tells us that SEI is committed to innovation in the renewable energy sector. Wave energy is a promising new renewable energy resource which could one day make a significant contribution to Ireland’s electricity generation mix thereby further reducing our reliance on fossil fuels.

Padraig Walshe, the president of the Irish Farmers Association, tells us that with the closure of the sugar beet industry, an increasing amount of Irish land resources will become available for alternative uses, including bioenergy production. Today, renewable energy sources meet only 2% of Ireland’s total energy consumption. From a farming perspective, growing energy crops will only have a viable future if they provide an economic return on investment and labour, and if the prospect of this return is secure into the future. Currently the return from energy crops is marginal and is hampering the development of the industry. Biomass energies need to be further researched by Ireland.

An Alternative Energy Education Method

The best method of educating young people about alternative energy production that this writer has ever witnessed is the use of the PicoTurbine Company’s kits, books, and projects. The PicoTurbine Company produces these things for the purpose of advancing the cause of renewable (alternative) energy and getting young people to look into the future and see that the environment that’s being seeded now is the one they will inherit then. As the late, great Gerry Ford said, “Things are more like they are now than they have ever been before.” If we are to change the future world for the better, then it starts right here and now with the advent of “green” energy systems.

One of the core concepts of PicoTurbine can be stated: Tell me, and I will forget. Show me, and I might remember some of it. Involve me, and I will master it. Based on this old tried and true adage, the kits that the company produces come with activity suggestions to get the young people into hands-on learning situations. One suggestion of the company is to demonstrate how heat can be produced by wind energy (the company’s specialty) through using a “picture wire” for the heating element. PicoTurbine has found that people typically think of wind energy as being “cold” energy, and are pleasantly surprised to see how wind can be used for generating heat in the home. Another project suggestion that the company offers is to have different groups split off in the classroom and then compare their respective wind turbines that they have built. They can see which ones produce the most or least electricity; which ones start up with need of the least amount of wind power; and for very young children, which ones have the most aesthetic appeal.

There is a core curriculum that PicoTurbine has in mind for teachers to instill in their pupils. Renewable, alternative sources of energy include solar, hydroelectric, geothermal, and biomass in addition to wind-produced energy. When we use more alternative sources of energy, we decrease our nation’s dependence on foreign oil supplies, which often come from nations who cannot really be called our “allies”. Alternative energy is already becoming cost effective when set against the fossil fuels that we are so reliant on currently.

PicoTurbine points out that wind farms and solar arrays are already letting their makers enjoy commercial success. In the last two decades, the cost of photovoltaic cells expressed in terms of per-watt has gone from nearly $1000 to just $4! It has been predicted by analysts that by the year 2015, the cost per watt should only be about $1 (in today’s dollars). Students also need to be taught about the hidden cost of fossil fuels: pollution and environmental degradation. Air pollution from burning fossil fuels has been shown through studies to increase incidences of asthma attacks, heighten the effects of allergies, and even cause cancer. Switching over to clean, green energy found in the alternative forms would prevent air pollution and help bolster the environment.

Consultants on Alternative Energy

The alternative energy consultants tell us that the transition from the petroleum-driven economy and society will not be a smooth one, on the whole. The amount of new technologies and infrastructures that need to be developed and built is staggering—even as Germany achieves powering 10% of the entire nation through the use of wind turbines and solar arrays, even as corporation after corporation is springing up, helped by various governments’ tax breaks and rebate incentives, to drive forward the alternative energy mission. We have lain dormant on alternative energy on the grand scale for so long that we now have to scramble to play catch-up as access to cheap oil lurks ever closer to being a thing of the past.

Consultants on alternative energy also tell us that we need multilateral, international efforts in concert with one another in the direction of getting away from the heavy—almost total—dependence on fossil fuels. They are poised to become too expensive, burning them is polluting the atmosphere, and digging for them is disrupting the natural environment. We have about 30 years left of reasonably cheap oil and gas—and consultants say that within 20 years beyond that point, we had better be at least 90% independent of them. Unfortunately, at the present time the world is mostly not acting as if this is the case. The thirst for oil is growing, not slaking, and it is growing faster now than it did even in the 1970s.

One of the major problems of transition, the consultants point out, is that higher oil and gas prices stimulate the economy (This flies in the face of what many energy so-called “experts” and many members of the public believe, but the fact is that oil and gas are found and manufactured and transported by huge corporations who employ multitudes of staff workers and contractors; and from their huge profits their stocks remain lucrative on Wall Street.). Alternative, or “green” energy has to become more marketplace friendly, more profitable to investors and would-be employers. Wall Street does not like change; so there is resistance to this much-needed economic transition. It is because of this that many consultants are saying that we need an international, governments-backed initiative put into place; we are told that we cannot expect the new economy to spring forth overnight, all clean and polished and perfected, from the black ashes of the fossil fuel economy phoenix.

It is most imperative that the wealthy, big-production nations such as the US, Japan, Western Europe, and others be the ones to spearhead the effort to get off of the fossil fuel dependence. Smaller, poorer nations are very simply never going to achieve the level of energy production through coal and oil that these nations have—for by the time they would be ready to, the cheap access to the fossil fuels will be gone, and they will never be able to sustain their newly-risen civilizations at that time as we have been able to do. The time for transition from black to green is now.

Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Email Marketing Mistakes

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

An Energy Alternative: Free Energy

There has been much debate about what is often called “free” energy—energy that can supposedly, with the right technology, be drawn straight out of the atmosphere, and in very abundant supply. The debates are about whether the stuff actually exists or not, what it would actually cost were it to be harnessed, and if it does exist is it truly as abundant and efficient as it’s being made out to be by proponents of research and development into this potential alternative energy source.

When one hears the phrase “free energy device”, one might be hearing about one of several different concepts. This might mean a device for collecting and transmitting energy from some source that orthodox science does not recognize; a device which collects energy at absolutely no cost; or an example of the legendary perpetual motion machine. Needless to say, a perpetual motion machine—a machine which drives itself, forever, once turned on, therefore needing no energy input ever again and never running out of energy—is impossible. However, it is not so simple to say that a new technology for harnessing the energy “floating” in the atmosphere is impossible. New technologies replace old ones all the time with abilities that had just been “impossible”. Harnessing the power of the atom for providing huge amounts of energy was “impossible” until the 1940s. Flying human beings were an “impossible” thing until the turn of the 20th century and the Wright Brothers’ flight.

The biggest claim of the proponents of “free” energy is that enormous amounts of energy can be drawn from the Zero Point Field. This is a quantum mechanical state of matter for a defined system which is attained when the system is at the lowest possible energy state that it can be in. This is called the “ground state” of the system. Zero Point Energy (ZPE) is sometimes referred to as “residual” energy and it was first proposed to be usable as an alternative form of energy way back in 1913 by Otto Stern and Albert Einstein. It is also referred to as “vacuum energy” in studies of quantum mechanics, and it is supposed to represent the energy of totally empty space. This energy field within the vacuum has been likened to the froth at the base of a waterfall by one of the principal researchers into and proponents of Hal Puthof. Puthof also explains, the term ‘zero-point’ simply means that if the universe were cooled down to absolute zero where all thermal agitation effects would be frozen out, this energy would still remain. What is not as well known, however, even among practicing physicists, are all the implications that derive from this known aspect o quantum physics. However, there are a group of physicists—myself and colleagues at several research labs and universities—who are examining the details, we ask such questions as whether it might be possible to ‘mine’ this reservoir of energy for use as an alternative energy source, or whether this background energy field might be responsible for inertia and gravity. These questions are of interest because it is known that this energy can be manipulated, and therefore there is the possibility that the control of this energy, and possibly inertia and gravity, might yield to engineering solutions. Some progress has been made in a subcategory of this field (cavity quantum electrodynamics) with regard to controlling the emission rates of excited atoms and molecules, of interest in laser research and elsewhere.

Alternative Energy Development in Japan

Japan is a densely populated country, and that makes the Japanese market more difficult compared with other markets. If we utilize the possibilities of near-shore installations or even offshore installations in the future, that will give us the possibility of continued use of wind energy. If we go offshore, it’s more expensive because the construction of foundations is expensive. But often the wind is stronger offshore, and that can offset the higher costs. We’re getting more and more competitive with our equipment. The price—if you measure it per kilowatt-hour produced—is going lower, due to the fact that turbines are getting more efficient. So we’re creating increased interest in wind energy. If you compare it to other renewable energy sources, wind is by far the most competitive today. If we’re able to utilize sites close to the sea or at sea with good wind machines, then the price per kilowatt-hour is competitive against other sources of energy, go the words of Svend Sigaard, who happens to be president and CEO of the world’s largest wind turbine maker, Vestas wind systems out of Denmark. Vestas is heavily involved in investments of capital into helping Japan expand its wind turbine power generating capacity. It is seeking to get offshore installations put into place in a nation that it says is ready for the fruits of investment into alternative energy research and development.

The Japanese know that they cannot become subservient to the energy supply dictates of foreign nations—World War II taught them that, as the US decimated their oil supply lines and crippled their military machine. They need to produce energy of their own, and they being an isolated island nation with few natural resources that are conducive to energy production as it is defined now are very open to foreign investment and foreign development as well as the prospect of technological innovation that can make them independent. Allowing corporations such as Vestas to get the nation running on more wind-produced energy is a step in the right direction for the Japanese people.

The production of energy through what is known as microhydoelectric power plants has also been catching on in Japan. Japan has a myriad rivers and mountain streams, and these are ideally suited places for the putting up of microhydroelectric power plants, which are defined by the New Energy and Industrial Technology Development Organization as power plants run by water which have a maximum output of 100 kilowatts or less. By comparison, “minihydroelectric” power plants can put out up to 1000 kilowatts of electrical energy.

In Japan, the small-scaled mini- and micro-hydroelectric power plants have been regarded for a considerable time as being suitable for creating electricity in mountainous regions, but they have through refinement come to be regarded as excellent for Japanese cities as well. Kawasaki City Waterworks, Japan Natural Energy Company, and Tokyo Electric Power Company have all been involved in the development of small-scale hydroelectric power plants within Japanese cities.

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.