Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.

The primary benefit of hiring a digital marketing agency is that these agencies are experienced and understand the online world of marketing. Since there are major differences between the online world and the offline world of marketing, gathering professional help for the better performance of a website is highly recommended. Digital marketing agencies have experts on their board who understand what a particular client website contains and how it can be marketed digitally. From keyword heavy content to social media marketing, all options are available and it is up to these agencies to implement these options as per their understanding.

Search engine optimization is the biggest benefit of hiring a digital marketing agency. Marketing online serves no purpose unless people regularly visit a company's website and go through its features and products. Competition in the online market today is mostly about securing high rankings in search engines. Securing high rankings in search engines automatically translates to popularity of the website as well as increase in consumer awareness. A digital marketing agency is well aware of all this and hence can be trusted with the responsibility to increase a website's search engine rankings. They know how to go about it and whether they should take a content related approach or publicize the site via social media, is up to them.

A digital marketing agency also understand that in today's age of flashy and tech-heavy websites, a company can never achieve the desired search engine rankings unless is website is up to the mark. A digital marketing agency also often acts as a web designing organization and designs the websites for its clients. It knows that depending on the content, how a website is to be designed so that what people are looking for in the site can be easily found. From the home page to the page dealing with the features of the company's products to the page about the history of the company, all are available on the website. It is up to the digital marketing agency to put together these pieces in a manner that will be appealing to regular and new visitors of the website.

Since constant presence on the social media is highly necessary for a company to be successful in online marketing today, an internet marketing company ensures that they are able to provide full social media marketing strategies. It is important not only to have Facebook or Twitter pages for companies but also ensure that those are active. Sharing regular links to the company's website and its new products, features and news are a must for every digital marketing agency. They also encourage active interaction between people and the company via social media pages. This helps the company understand their consumers and what the consumers look forward to from the company. Automatically, this gives the company a great chance to improve its search engine rankings.

For companies which are beginning their innings new in the online marketing world, it is highly beneficial to hire a digital marketing agency with proper experience. In that case, it is the company which will have all the experience and will be able to guide the client on how to improve search engine rankings. Clients can give the content and the layout of the website, but it is up to the digital marketing agency to make a site that will ensure that proper consumers are drawn to the site. Digital marketing agencies come across all sorts of clients and they know how the success of a website is achieved. So being dependent on them is actually beneficial for a company, especially the ones who have just begun.

Tweetplomacy and Thoughttweets: The Hallmarks of the Trump Presidency?

Presidential candidates have used media, and in more recent years, social media, to communicate and connect with their voters. After being elected, Presidents have continued to use various media to keep the people of the country informed of the administration's policies and notable actions and achievements.

Even before he assumed the Office of the President, Mr. Trump used tweets to convey what he thought about various events and issues. Such use of tweets can be appropriately labeled "tweetpolicy" when the contents of such tweets make reference to, for example, the current healthcare policy. Technically the tweets are not policy, but do provide clues regarding the direction that his policies will take.

When the contents of Mr. Trump's tweets include references to actions of other countries and its leaders, the correct term to use to refer to such tweets would be "tweetplomacy". Mr. Trump has used "tweetplomacy" to send signals to other countries.

It can also be argued that Mr. Trump has used Twitter.com to convey his thoughts throughout his campaign and after he won the Presidential elections. Because such thoughts were conveyed via tweets, they can be labeled "tweetthoughts" or "thoughtbytes." Politicians have for many years used sound bites to convey their ideas to their constituents.

Mr. Trump has used social media to convey his message to his constituents in the form of "thoughtbytes." I am not suggesting that the thoughts conveyed by Mr. Trump are either correct or wrong, I am just stating that he has conveyed his thoughts in the form of short tweets. It is up to the people to either accept or reject his thoughts.

Another set of tweets that Mr. Trump has sent were aimed at companies that were planning to start manufacturing facilities outside the United States. Because the contents of such tweets apparently made the companies change their plans, they can be labeled "armtwisttweets".

Yet another set of tweets can be called "slamtweets" or "tweetslams" because the contents of these tweets slammed what Mr. Trump's opponents were saying. A case in point is the tweet slamming the idea that Russian hackers were responsible for hacking the emails of one of the political parties.

Many people are worried and think that Mr. Trump's use of Twitter.com is inappropriate. However, it is possible that his use of tweets will make his Presidency more transparent than the administrations of his predecessors.

Past Presidents have used newspapers, radio, TV and the World Wide Web to communicate with people of the country. Twitter.com is a service or medium that allows people to communicate their thoughts, feelings and ideas and share them with anyone who has created an account at this social networking site. Why should a President not use it to share his thoughts and ideas with the citizens of the country?

Why Retail Businesses Fail Part 3: Do You Make This Mistake In Retail?

Lack of Understanding of Target Market

I visited Harrods for research for my books on store design and visual merchandise display. Harrods, for anyone reading this White Paper who might not know this, is the Mecca of retailing. Royalties, A-list celebrities and the 'who-is-who' from around the world fly into London just to shop at Harrods.

You can now imagine my anticipation when I visited Harrods. In my mind everything in Harrods was made of gold. I was disappointed, when I noticed a toy bus I had purchased for my son from ASDA, was also being sold in Harrods. It was exactly the same toy bus, in exactly the same packaging that it is sold in ASDA.

A question popped into my mind, why is it that exactly the same bus, probably manufactured in exactly the same factory in China, is sold in Harrods for twice the price that it is sold for in ASDA?

The answer is decisively simple – ASDA sells a 'toy bus', however, Harrods sells a 'classy toy bus'. There is a difference. This is marketing 101: people buy emotionally but justify their decision logically.
Customers who shop at Harrods do not shop there to buy Harrods' products; they shop at Harrods to buy 'elegance and class'. Harrods sells them class even if it is 'Made in China'.

How does Harrods pull this off? They achieve it with the combination of elegant store design and attractive visual merchandising displays. When you move from one department to the next in Harrods it is like moving from one store to another. Their ability to use their store design to create the illusion of differentiation is one of the keys to Harrods' success. Harrods understand their customers; they know what their customers desire so they design their store and display their products to satisfy the desire of their customers.

Marcus Buckingham, in his book "The First Thing You Need to Know", said when he interviewed Sir Terry Leahy, who transformed Tesco into a global brand, he asked him what was the key to Tesco's successful transformation. Sir Terry Leahy replied that it was asking and answering the simple question: Whom do we serve?

When Tesco figured out whom they were going to serve, they changed their store layout and products to serve their target market. As a result of this change; Tesco increased the number of checkout counters which reduced the amount of time customers spent queuing at the checkouts ultimately resulting in a dramatic increase in Tesco's footfall.

Wal-Mart serves the person who lives: pay check to pay check.

Body Shop serves the ethical consumer.

Waitrose and Holland & Barrett serve the consumer who wants to live longer.

Ann Summers took merchandise that were hidden in secret 'adult' shops; made them trendy and brought them to the High Street. They made a taboo subject acceptable to the mainstream.

If I was to take my significant other clothes shopping at John Lewis she would probably phone my mother to inform her that I was having a nervous breakdown. She would not want to be caught dead in John Lewis' outfit. She describes John Lewis' clothing department as a Bridget Jones museum where they store a collection of Bridget Jones costumes.

However, John Lewis continues to increase profit year after year because John Lewis understands their target market. Someone like my significant other might not want to be caught dead in John Lewis' outfit, but there are people in the UK, who love Bridget Jones' memorabilia, these people are John Lewis' target market, so John Lewis cater for them.

The most successful retailers understand their target market and show their understanding of their target market through their store design and visual merchandising displays.

The retailers that go bust fail to understand this basic marketing concept.

Most book retailers are struggling because they are still using the 1960's business model in the Amazon era. Borders failed because it did not develop its internet business properly and it invested heavily in compact discs when music was going digital. WH Smith only makes money from its airport and train station sales. The rest of its stores are struggling. Waterstone's is also on a downward trend. Sales are down and customer footfall is in steep decline.

Why are bookshops under threat? Amazon! They will all shout. Of course Amazon is the cause because Amazon understands their market better than them. Since it seems Amazon is not going away anytime soon, are all book stores going to close down?

Will WH Smith and Waterstone's close down? Or will they rise to the challenge and modernise their stores? Instead of complaining about Amazon, they need to redefine their target market and redesign their stores to attract their target customers.

On Christmas Eve, I had not done my grocery shopping and was dreading the prospect of entering a supermarket, knowing how packed they were going to be. But as I drove passed my local Lidl store, I noticed it was empty. I rushed in and completed my shopping. As I drove back home a question came to mind; why is it, that even on this day when most supermarkets are typically jam packed to capacity, was Lidl empty?

The answer, in my opinion, is that Lidl does not have a target market. One of their biggest sins was making the decision to force customers to pay for carrier bags. Marks & Spencer can afford to do that because they appeal to a different class of customer.

In Tesco and ASDA, customers who are environmentally conscious have the option of paying for shopping bags. However, those who do not want to pay for carrier bags also have the option of getting free ones.
This is because Tesco and ASDA understand their customers. Lidl's senior management, on the other hand, believed that having implemented a similar strategy in Europe, can introduce the same in the UK. If the Brits do not like it, tough! Well, the Brits are showing their displeasure with their feet.

I have tried to demonstrate with the above examples, that success or failure in retail is the result of the strategies every retailer adopts. Those retailers who understand their target market and cater to them will continue to move from success to greater success, while those who roll the dice and hope that customers show up are the ones who will struggle or go into administration.

I hate to be the one breaking this type of news to the retail industry I guess someone will have to do it: the internet is not going away. This means that retailers are not only competing with one another, they are also competing with factory owners in China whose name they have never heard. Shoppers are now ordering directly from warehouses and distributors, for example an individual can log on to eBay and order a pallet load of goods.

Here is the good news: the majority of people still prefer to shop from physical retail outlets. The question is how does an individual retailer ensure that shoppers are attracted to their store? It can be done by adopting the concept of the "Blue Ocean" strategy.

Adopting the "Blue Ocean" strategy is the only salvation for book, DVD, music and furniture retailers. What is "Blue Ocean" strategy? "Blue Ocean" strategy "is the simultaneous pursuit of differentiation and low cost" which results in the creation of a new market space making the competition irrelevant.

The concept of "Blue Ocean" is practiced by the most successful business organisations whilst struggling businesses pursue what is described as the "Red Ocean" strategy. "Red Ocean" strategy is fighting to compete in the existing market place.

The "Red Ocean" strategy is adopted by many of the book, DVD, music and furniture retailers. They are trying to compete against the internet and it is just not possible. A brick and mortar store can never go head to head with the internet and win. It can never be cheaper that the internet.

However what they need to do in order to drive customer traffic to their stores is become innovative and creative. For example a book store could arrange periodic book signings; of course authors want to sell their books so it is a win-win situation for all parties concerned.

In order for the book signings to be a successful marketing platform for the book stores it would be advisable for retailers to work in collaboration with the publishers from the onset in order for the book signings to be better promoted.

Promotion of the book signings could take various formats such as making effective use of social media sites, local press and captivating signage in and outside the store.

Another idea could be to arrange book clubs for various genres of books this would entice a variety of customers in to the store, these book clubs would also need promoting in a similar way as described for the book signings promotion.

The trick is to be innovative.

Richer Sounds is a classic case of a retailer that has adopted the "Blue Ocean" strategy. They understand that people still prefer to interact with other people. So whilst other electronic retailers focus on price, they focus on excellent customer service and staff product knowledge. Their "Blue Ocean" is excellent customer service and superior product knowledge.

For book, DVD or music retailers to compete in Amazon country, they need a "Blue Ocean" strategy that goes beyond price discount. They need soul. They need understanding of the perception of their target market.

• What do they want?
• What are their hopes and fears?
• What is their perception?

I can order a book or DVD from Amazon and receive it the following day. I can download music instantaneously from iTunes. There are millions of me in the world. What kind of "Blue Ocean" strategy can WH Smith or HMV devise to get me away from my laptop? It takes me half an hour to drive to the town centre, pay for parking, spend another half an hour in WH Smith or HMV and another half an hour to drive back home.

The 64 million dollar question is: What can WH Smith or HMV do to make it worth my while?

Let me give them a clue, I could order my groceries online, however, I choose to go to the supermarket. What is the difference? That is for book, DVD, electronic and furniture retailers to find out. They probably need to visit Starbucks it might just hold the keys to unlocking their creativity.

The only point of differentiation that most retailers know is price reduction. Price reduction is not a business strategy, it is a death wish.

What Are High Security Locks?

I have discussed high security keys and locks in the past, but what makes a lock and key high security? A lot of manufacturers consider at least some of the locks they manufacture high security. So how do you know that you are getting what you pay for? Because you will pay far more for one of these locks than a regular lock that you can buy at your local big box store.

Here are some of the things to look for in a high security lock:

  • The locks and keys will be precision made, usually with a CNC machine rather than die casting
  • They are usually made out of brass or steel
  • If brass, they will have hardened steel pins embedded into the lock face for drill protection
  • The keyway and key should be protected with US and foreign patents
  • The key blanks should be restricted to Service Centers and Locksmiths that are under contract to the manufacturer for the purpose of key control

The above list is not all inclusive but meant to provide the major points. There are a few items that I will explain further in an effort to give definition to some of the words used above that may not be familiar to all.

Keyway: In the simplest form, a keyway is a design on a key such as key cuts, spacing and angles and the matching design that is manufactured into the lock cylinder. Some manufacturers use a combination of cuts, spacing and angles along with grooves cut into one or both sides of the key. These side grooves will match the grooves in the lock. When applying for a patent these are the items that are usually patented.

Key Control: This is the ability to control not only the key blanks but also the cut keys. To demonstrate this let's assume that the manufacturer sends 10 key blanks to one of their Service Centers. That service center cuts 10 key blanks to a secure code for one of their customers. That customer receives the 10 cut keys and records to whom they give them to. Throughout this process the keys can be accounted for all the way to the end user.

All of this comes at a price that will be at least 50% higher than a standard lock used for the same purpose. This goes back to that same question; what are you trying to protect and how much is that worth to you.

Manufactured Homes 101 – The Things You Need to Know!

Everyone has dreamed of owning their dream house. A place they can call your own. It's a place of sanctuary to shelter you and your family. Manufactured homes have always been a good option. Putting your money into it is worth while, although, a lot of people are still unsure whether to purchase one.

Factory built houses come in all shapes and sizes. They come in various floorings and fashion that it is easy to find one that will suit your taste. Aside from being way cheaper than houses constructed right on the location, these homes also give you a chance to design your home. Ranging from $ 20,000 – $ 100,000, they are ready for transfer to any location you'd want your house to be set.

A Factory Built Home: What is it ?

Also known as a prefabricated house, manufactured homes are units of houses constructed in a huge factory. After purchasing, it is then dragged to the site where it can be put ready for transfer to another location or mounted on the ground through masonry groundwork.

Prefabricated homes are constructed upon certain set of codes which administers mobility, fire safety, effectiveness, style and sturdiness. All of these sets of guidelines are closely monitored by the US Department of Housing and Urban Development (HUD). The same set of guidelines also manages the electrical, heating and plumbing systems.

The Basics About Prefabricated Homes

Here are some of the things that you need to know about manufactured or prefabricated homes.

  • They are houses built in large factories.
  • After they are constructed from the factories, they are wheeled to the chosen site for the house. It is done by transporting the whole house one portion after the other.
  • Prefabricated home cost less than the houses constructed right on the site.
  • They are used to be regarded as mobile or trailer houses. They come in many designs.
  • They are constructed under the guidelines set by the HUD or the US Department of Housing and Urban Development (HUD).
  • After transferring the house's portions in the site, they are put into pieces.
  • Its market value depreciates as time goes by.

The So, now That you have the basic knowledge about what a factory built home is, the I Signature guess you can up your facility clear by mind and start weighing things. Buying a house is really a good investment of your hard-earned money and considering the given details about prefabricated homes, counting it as an option is not a bad idea after all.

The Effects of Computer Technology on Our Everyday Lives

These days, the computer technology industry is rapidly growing and changing. Along with that growth and change of computer technology are the people who almost instantly adapt to the changes.

Computer technology has made our lives a lot easier and convenient. For instance our banking needs. Years ago, people had to manually file the important data of their customers; now they just use the computer to find these data. In just one click, they would instantly find the name of the customer, the birth date, the address, e-mail address, phone numbers and etcetera. As for the clients of these banks, they can also easily get a quick look at their account balances through logging in to the bank website; in addition to that a lot of people are able to apply for a loan with the use of the computer.

Because of the birth of computer technology, we now have credit cards or what others call plastic money, which are very useful especially when we do not have cash on hand or when you are ordering a certain product through the internet. It's amazing how computer technology has changed so much our way of living. Nowadays, purchasing products such as cellular phones, bags, household utensils, and clothes or even paying the bills can be effortlessly done at the comfort of your own home.

With the use of the computer a lot of students especially those with unfortunate disabilities or severe illnesses are able to enroll to different schools through home schooling. Students are even able to take their examination tests or check out their grades by the use of the computer.

As far I know computer technology has helped a lot of businesses to better serve the community. But the computers have not only helped us in the business industry; it also has an effect on our communication systems. Long before the computers were born, writing letters were the main source of communication, which would be such a hassle most especially to those people who lived in far away places; plus telephones were quite expensive so people would pretty much prefer writing to their loved ones. And for that reason, people who are far away from civilization would really have a hard time communicating with others. Now, we have e-mails, and live chat, or even voicemails. We now already have video calling in which we would be able to see the person that we are talking to. This would be really great for people who have loved ones that are away from home. Getting in touch with one another is now a piece of cake.

Computer technology has changed our lives for the better. Without it, we would still be living in the pre historic times.

Digital Marketing, a Must Today

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media.

Most professionals consider that 'digital' is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook.

Here are few of the Digital Marketing Companies in Noida

1. Digitalabs

Digitalabs is a digital marketing agency that endorses the fact that the digital world is continually evolving. They pretty much aim for the same. The company was established in 2010. At Digitalabs, the management gives precedence to performance and not simply the age. They are working with the top national and international brands. Approach them if you believe in constantly evolving with the digital world!

2. Digital360

This Digital Marketing Company, as its name suggests, has a whole solution for any and every digital branding purpose. They make certain to supply the client best branding solution with all needed support and assistance. They develop the digital marketing solution customised, keeping the need of the client in mind. Packages offered meet both the budget and need of the client. They also understand the rising competition of online branding and for the same; they present a range of online branding solutions that will totally help to attract potential customers. With this, the ultimate objective of increasing the business can be easily met! Contact them if online branding is what you want!

3. Blue Digital

Blue Digital is a digital marketing agency. They have an excellent team of trained professionals and are very good at what they do. They survey the latest technologies and are always up for any challenges posed to them. If you are looking for a digital marketing firm that can present you a comprehensive package in terms of design, development as well as marketing, go for them. Blue Digital is one firm that has always stood in the time frame and provided excellent solutions every time. They are very professional and quick with their execution. Some of their specialities are Content Writing applications like CRM systems, Pay Per Click Management, Brand Reputation Management and any complexities to aid their clients worldwide.

5 Most Popular Types of Industrial Equipment

There are many forms of industrial equipment used in the workplace. Industrial equipment is usually large and made of materials such as steel and titanium for optimal strength. These machines are often needed to lift and move materials which may possibly weigh thousands of pounds.

A piece of industrial equipment which is not in working order should never be used for any reason. All equipment is inspected at the beginning of everyday to ensure they are in the best condition for workers.

By now, there are a million pieces of industrial equipment racing through your head but the question is, which ones are the most popular and most crucial to the industrial field? Below you will find five types of industrial equipment which are known to be the masters of all machines in the industrial workplace:

1. Bulldozers – Bulldozers are massive machines which are used mostly in the construction and mining industries. Bulldozers have the ability to lift and move vast amounts of dirt and other debris from one place to another. Bulldozers can operate in many conditions including snow, hail and rain. These pieces of equipment are generally used to dig up the ground and provide room for building houses or other types of buildings.

2. Cranes – Cranes are generally used to transport hard, heavy items from one place to another. The arm of the crane is used to swing the object from one place to another and the arm can be adjusted according to how far the materials need to go. Unlike bulldozers, cranes have the ability to transport objects over uneven levels of ground.

3. Excavators – Excavators are engineering vehicles which consist of backhoes and cabs. They are mainly used in the digging of trenches, foundations and holes. They can also be used to destroy objects which are no longer needed for any reason and in which case need to be compressed and condensed.

4. Fork Lifts – Forklifts are warehouse vehicles which are used to lift, hoist and transport extremely heavy items from one place to another. Forklifts are known to be indispensable pieces of equipment in many industrial workplaces.

5. Compressors – Most of the pieces of equipment listed above are used for construction purposes, however compressors are generally used in more of a factory-type setting. Compressors are used to provide high pressures of air or other forms of gases. These devices can be regulated in order to maintain the desired amount of pressure in the tank.

There are many other forms of industrial equipment. Each piece of equipment is designed to perform a specific task which contributes to the overall success in this field of work. Without these forms of equipment many industrial areas would not exist.

What Are Panchaloha Idols and How Are They Manufactured?

As one of the oldest religions in the world, Hinduism carries a broad set of traditions, rituals and worship. Hinduism in the real sense is a way of righteous living and professes the unity of worship and the concept of a formless divine. But these are abstract concepts for many and the best way to help relate is through images. Over time, this was how the concept of various 'Gods' and 'idol worship' was developed, giving the free choice of worship ultimately to the individual. In this regard, Panchaloha idols play a key role in this regard.

Silpa Shastra is an ancient Hindu text dealing with arts and crafts and contains various design rules and standards. All idols whether stone or of metal have to be sculpted and manufactured according to these rules and prescribed rituals have to be followed both during manufacture and installation in order to obtain the correct benefits. Panchaloha idols are traditional idols of Gods fashioned from an alloy of 5 metals (silver, gold, copper, zinc and iron). The percentages in which these metals are used in the alloy varies between different regions in India.

The idol manufacturing process involves 2 steps. The first is the construction of the mould and the second is the actual creation of the idol. Initially, an image of the deity is created in wax with all the details. This wax is prepared by mixing paraffin wax , resin from the tree Damara Orientalis, and ground nut oil. Since wax produced by this method is quite hard, softer bee's wax of high purity is mixed to make it easier to bring to life finer details.

To create a mould, the wax model is covered in layers of fresh clay and soil and then allowed to dry. Once the clay dries, it is heated to melt the wax and create a hollow mould. The melted Panchaloha metal alloy is then poured slowly into this mould to allow air bubbles to escape. This is then allowed to cool and solidify into the idol or deity. The cooling period varied between a few hours to a few days depending on the size of the statue and is judged based on experience. Finally, the craftsmen break the clay mold starting from the head of the statue to get the preliminary image. This image is then worked on to produce the final product.

The process has remained the same since the time of ancient dynasties like the Chera and the Chola and it is heartening to note that the art continues to thrive in various corners of India even today.

What Is an AGO Oil Product or Automatic Gas Oil? Finding Authentic AGO Petroleum Supply / Supplier

A recent survey conducted by this writer on the Internet for a quick, snap shot sense of the subject matter, immediately revealed that there's a state of relatively scanty knowledge of, or information about, this particular refined petroleum product called the AGO, among international oil dealers and suppliers. In deed, in one rather remarkable instance involving a popular 'Ask for Answers' online discussion portal, one reader expressly posited the question, soliciting information from the readers as to what is / was 'the meaning' of the petroleum term AGO, among three other refined petroleum products, which he went on to list – DPK, PMS, JET A1. There was just one response – a response that has stood the same for 5 years since. Oddly enough, however, of the 4 oil products that the answerer named, the answerer was exactly accurate in the definition he proffered on three of those. But, on ONLY one of them, the AGO product, the answer given by the answerer was somewhat slightly off, as he gave the definition of the product as meaning 'Automotive Gas & Oils.'

So, first, we start with this basic question: What is AGO Oil Product, or the Automotive Gas Oil?

What the AGO Oil Product Is

The term AGO, which specifically stands for the Automotive Gas Oil, is the name given to the fuel type that's used by road vehicles (cars, trucks, buses, vans, and the like) that are powered by DIESEL engines. That is, in a word, it is the diesel vehicle engine fuel. In terms of how the fuel gets to be produced or manufactured, the fuel is the type that, in the distillation and processing of crude oil work, is obtained in the mid-boiling range of that process. Related fuels which are used for non-road applications including off-road diesel engines, such as the Industrial Gas Oils (IGOs), are obtained from the same 'fraction' of the crude oil barrel.

Technically speaking, the term Automotive Gas Oil (AGO) is the technical name used by the oil industry in describing this particular fuel. However, in terms of the ordinary consumers in the market, the term 'automotive diesel fuel,' or just plain 'diesel,' is the more commonly used and more widespread name that the ordinary consumer uses in describing this fuel. Petroleum products are usually grouped into THREE categories : the 'light distillates' (LPG, gasoline, naphtha), the 'middle' distillates (kerosene, diesel), and the 'heavy' distillates and residuum (heavy fuel oil, lubricating oils, wax , asphalt). This classification is based primarily on the way crude oil is distilled and separated into fractions (called distillates and residuum). Within the oil industry, the generic oil industry name that's used to describe gasoils – which include both AGO and IGO – fall under the 'Middle Distillates' category, meaning those kinds of refined oil products whose 'boiling range' fall in the MIDDLE, that is, between those whose range fall in the higher levels or in the lower levels. (See the Chart below). As you can readily see in the Chart below, at a Boiling Range of between 520 to 650, the AGO falls right in the middle range of most categories of the refined oil products.

The Market & Primary Uses of the AGO oil Product Among Its Customers

AGO is used in two main types of vehicles: 1) the heavy-duty vehicles, such as trucks and buses, and 2) the light-duty vehicles, such as vans and passenger cars. In most countries, including the USA as well as the developing countries, the heavy-duty vehicles make up the bulk of the market for AGO. In a country such as Japan, there is a significant light-duty vehicle sector, but it is in Europe that the demand for AGO from this sector is highest, with more than one-third coming from the passenger cars and other light vehicles. Customer requirements between the two types of fuel usage differ to some extent. Diesel engines are widely used in heavy-duty vehicles. Such vehicles are frequently operated in fleets and are re-fuelled centrally with the fuel delivered directly from the supplier. In the light-duty vehicle sector, recent advances in engine design now also allow light-duty diesel engines to compete with gasoline engines in terms of the performance standards. Light-duty vehicles are generally re-fuelled through retail outlets. In any case, whether it is in the light-duty sector or in the heavy-duty sector, in both sectors the customer will generally be looking for the fuel that provides economy, power, reliability and environmental acceptability.

Use As Car Fuel

Diesel-powered vehicles, such as AGO-powered vehicles, generally have a better fuel economy than equivalent gasoline engines and produce less greenhouse gas emission. Their greater economy is due to the higher energy per-liter content of diesel fuel and the intrinsic efficiency of the diesel engine. True, petrodiesel's higher density results in higher greenhouse gas emissions per liter compared to gasoline. However, the modern diesel-engine automobiles have a 20-40% better fuel economy, and this well offsets the higher per-liter emissions of greenhouse gases, while a diesel-powered vehicle emits 10-20 percent less greenhouse gas than comparable gasoline vehicles . Biodiesel-powered diesel engines offer substantially improved emission reductions compared to petrodiesel or gasoline-powered engines, while retaining most of the fuel economy advantages over conventional gasoline-powered automobiles.

How Crude Oil Fractions Are Processed Into Refined Oil Products, Including AGO and Other Products

How do we get to have refined petroleum products, of which a product like AGO is one? Put simply, it is out of the refinery processing (ie, out of the 'refining') of crude oil that many other usable products – products that we generally refer to as refined or finished petroleum products – are produced. Meaning products such as gasoil, gasoline, kerosene, AGO, etc. The process of oil 'refining' or processing is a very complex one, and involves both chemical reactions and physical separations. The substance that's called Crude Oil is composed of thousands of different 'molecules,' and according to chemical engineers and molecular experts, it would be nearly impossible to isolate every molecule that exists in crude oil and thereby make finished products from each molecule.

Consequently, the way chemists and engineers deal with this problem, is simply by them isolating the mixtures (also called 'fractions') of molecules according to what is known as the mixture's "boiling point range." For example, molecules for the gasoline product might boil within the 'range' of from 90 to 400 oF. While the range at which the home heating oil product's molecular mixes could boil might be from 500 to 650 oF, and so on. For purposes of convenience and simplification, each mixture or fraction is assigned a specific name to identify it.

The following chart illustrates the 'boiling range' and name of the petroleum fractions.

Fraction

Boiling Range, oF.

Butanes and lighter

<90

Light straight run gasoline (LSR)

or light naphtha (LN)

90-190

Naphtha or heavy naphtha (HN)

190-380

Kerosene

380-520

Distillate or atmospheric gas oil (AGO)

520-650

Residua

650 +

Vacuum gas oil (VGO)

650-1000

Vacuum Residua

1000 +

In sum, refined products are products that are produced by isolating the mixtures or fractions of molecules that come from the raw crude oil, and combining them, along with those from various refinery processing units. These fractions are 'blended' or mixed to satisfy specific properties that are important in allowing the refined product to perform in accordance with the specifications or requirements that are designed by or in an engine, in terms of ease in handling, reducing the undesirable emissions produced when the product is burned, etc

FINDING OR OBTAINING A SUPPLY OF THE AGO

Simply stated, the KEY term and task here is finding an authentic AGO oil product supply or supplier. Or an AGO buyer, as the case may be. Post why? This is simply because, today, in the international refined oil products trading market, specially in the so-called "secondary" market, probably the single most fundamental and most difficult common problem which legitimate dealers who seek to find reliable suppliers have, is often NOT so much finding a party who will claim heaven and earth that he / she has the AGO oil product to sell and can supply you the product. Or that he can buy one from you, as the case may be. BUT finding such a party who is actually AUTHENTIC & LEGITIMATE, and can actually DELIVER on the product.

MOST PEOPLE WHO SAY THEY'RE SUPPLIERS OF PRODUCT PROVIDE NO VERIFIED OR VERIFIABLE PROOFS OR SOURCES

A well-established reality and a given today, is that in world oil deals involving trading in the crude oil and refined petroleum products, specially in the so-called international "secondary" market, probably the single most fundamental and most difficult common problem which legitimate buyers frequently confront today, is the problem of the genuineness and authenticity of the supplier of product and his ability to deliver on the sales offer he presents. Refined petroleum products, such as AGO, D2, Mazut, Jet fuel, etc., are certainly not immune or exempt from such endemic problem that seems to plague the entire secondary market oil trade industry, but rather are, in deed, right in the middle of it.

It's a problem whose central source can simply be summed up in one word – namely, that not unlike most persons or entities who claim via the Internet to be oil or petroleum products suppliers or "sellers," most who claim to be suppliers of AGO, as well (or of similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like), either provide NO proofs or evidence at all of that, or provide proofs or evidence that are often absolutely meaningless because they're unverified and unverifiable. That is, for the serious or credible Internet petroleum buyer involved in the world oil deals and seriously intent on finding duly verifiable authentic AGO oil product supply or supplier, there are generally just NO such supply or suppliers of the product in the so-called " secondary "market.

Most such serious or genuine AGO buyers (or suppliers, as well, as the case may be) seeking to find equally genuine AGO suppliers (or sellers seeking buyers, when applicable) in the international secondary market, find that the problem is particularly acute and compounded by the fact that almost all "sellers" (or suppliers), or their brokers or intermediaries, that one meets on the Internet, are essentially unknown, unestablished dealers who lack any name, reputation or identity, or any known location on the planet , and lack any record or history of past performance in doing the business. In consequence, a serious AGO buyer, for example, is often being asked – and actually being realistically expected – to, in effect, merely take "the word" of some dubious, anonymous, unidentified and apparently unidentifiable, phantom "seller" or " supplier "for it, with no credible supporting evidence provided, and no verification or authentication whatsoever of the Internet seller's offer or claims.

In sum, he's being asked – and actually being expected – to risk, or, rather, to gamble away, his hard-earned mini-fortune of some hundreds of millions of dollars merely on such a "word."! This, it should be added, is being expected of the buyer in a business environment and climate that is patently awash in fraud and a network of notorious scammers worldwide!

WHERE TO BUY AGO OIL PRODUCT, HOW DO YOU FIND THE SUPPLIERS?

Clearly, then, if you are a real buyer of product seriously intent on finding authentic diesel AGO oil product supply or suppliers (or those of any similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like) – meaning one that is duly verified and verifiable – probably the most critical, vital, even life-or-death task for you, is that you had better be sure to develop, in some way or manner, a skilled and effective strategy for finding, vetting, selecting out and authenticated suppliers that can provide you reliable steady supply of the product, and which will be scam-free, assured, and long-lasting.

How?

Quite oddly enough, the answer to that question is actually not that complicated or complex. For our limited purposes here, suffice it simply to just say, that there is, in fact, such a methodology, tool and strategy for doing just that long in practical use in the industry. Long in practical use by knowledgeable, experienced and trained eyes and experts, and the successful traders, in the business. If you are, yourself, in fact a provable legitimate trader or authentic practitioner of the petroleum trade (assuming you are actually one) operating in the secondary market, and are truly serious about finding and securing authentic and reliable AGO oil product supply or supplier, or about finding and securing a buyer of equivalent caliber for the product, as the case may be, that's actually readily within your reach. There's just really one crucial proviso, only – namely, PROVIDING that you're equipped with the requisite knowledge, skill, training, tool, methodology and practical experience, by which to undertake the whole process of doing so.

To be sure, true, in today's world oil deals of the international secondary market, including sourcing for AGO product, which is largely an Internet-dominated world, and is for the most part prevalently awash in fake dealers and scammers, finding duly verified authentic petroleum or automotive gas oil product supply, suppliers and sellers of such caliber (or buyers, just as well), is not ordinary or commonplace. Nor is it at all an easy task to attain. It is, however, by no means impracticable, nor are such suppliers non-existent. Far, far from it! Quite to the contrary, such suppliers abound. It's only that you just have to search around for such suppliers (or the legitimate buyers, as well, as the case may be) more diligently and skillfully and in the right places from the right sources, and know precisely how and where. That requires, unavoidably, supreme industry knowledge, skills set, training, know-how, connections, precious time expenditure, and experience.

FOR A FOLLOW UP

YOU WANT TO FOLLOW UP ON HOW TO FIND AUTHENTIC AGO OIL PRODUCT SUPPLY OR SUPPLIERS, OR EVEN BUYERS, THAT ARE ALREADY VERIFIED, CONFIRMED AND VERIFIABLE AND SCAM-FREE? Please see the link provided in the author's Resource Box below.